/* A continuous casebook. Product truth and original artwork set the hierarchy. */
:root{
  --paper:#f7f9fb;--white:#fff;--ink:#172b44;--muted:#52637a;--accent:#2356c4;--navy:#18314e;
  --ice:#e9eff5;--line:#c3ceda;--stage:#e1e9f0;--gutter:clamp(22px,4.2vw,68px);--header-height:78px;
  --display:var(--body-face);--body-face:'Schibsted Grotesk','Microsoft YaHei','PingFang SC',sans-serif;
  --title-face:'Noto Serif SC','Songti SC',serif;--number-face:'Lora',Georgia,serif;
  --ease:cubic-bezier(.16,1,.3,1);--s1:8px;--s2:16px;--s3:24px;--s4:32px;--s5:48px;--s6:64px;--s7:96px;
}
*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:var(--header-height);scrollbar-color:#8299b4 #e9eff5;scrollbar-width:thin}
body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--body-face);font-size:16px;line-height:1.85;-webkit-font-smoothing:antialiased}
::selection{background:#bfd3f6;color:#10243e}a,button,input,select,summary{-webkit-tap-highlight-color:transparent;touch-action:manipulation}button,input,select{font:inherit}button,a,select,summary{transition:color .2s,background .2s,border-color .2s;outline-offset:5px}button{cursor:pointer;color:inherit;border:0;border-radius:0}button:disabled{cursor:default;opacity:.4}button:focus-visible,a:focus-visible,select:focus-visible,summary:focus-visible,video:focus-visible{outline:3px solid var(--accent)}[hidden]{display:none!important}a{color:inherit;text-decoration:none}p,h1,h2,h3,figure,dl,dd{margin:0}h1,h2,h3{font-family:var(--title-face);font-weight:500;line-height:1.45;text-wrap:balance}h1{font-size:56px}h2{font-size:clamp(35px,4vw,58px)}h3{font-size:26px}p{text-wrap:pretty}img{display:block;max-width:100%;height:auto}video{display:block;max-width:100%}.icon-defs{position:absolute;width:0;height:0;overflow:hidden}.icon{width:21px;height:21px;flex:0 0 21px;fill:none;stroke:currentColor;stroke-width:1.5;stroke-linecap:round;stroke-linejoin:round}
.skip-link{position:fixed;top:-100px;left:20px;z-index:100;background:var(--navy);color:white;padding:12px 20px}.skip-link:focus{top:12px}
#reading-progress{position:fixed;top:0;left:0;width:100%;height:2px;background:var(--accent);transform:scaleX(0);transform-origin:left;z-index:100;pointer-events:none}
.site-header{position:sticky;top:0;z-index:40;display:flex;justify-content:space-between;align-items:center;gap:30px;padding:14px var(--gutter);background:var(--paper)}
.wordmark{font-family:var(--title-face);font-size:25px;font-weight:700;line-height:1.1}.wordmark span{display:block;font-family:var(--body-face);font-weight:400;font-size:12px;margin-top:7px;letter-spacing:.015em;color:var(--muted)}.desktop-nav{display:flex;align-items:center;gap:36px;font-size:15px}.desktop-nav a{padding:8px 0;position:relative}.desktop-nav a:after{content:'';position:absolute;bottom:1px;left:0;right:0;height:1px;background:currentColor;transform:scaleX(0);transform-origin:left;transition:transform .25s}.desktop-nav a[aria-current]:after,.desktop-nav a:hover:after{transform:scaleX(1)}.desktop-nav a[aria-current]{color:var(--accent)}
.header-contact{display:inline-flex;gap:22px;align-items:center;padding:10px 19px;border-radius:30px;background:#e5ecf3;font-size:14px;min-height:44px}.header-contact:hover{background:var(--navy);color:white}.menu-toggle{display:none;align-items:center;gap:12px;min-height:44px;background:transparent;font-size:14px}#mobile-nav{position:absolute;left:0;right:0;top:100%;padding:20px var(--gutter) 25px;background:var(--navy);color:white;box-shadow:0 16px 24px #1427401a}#mobile-nav a{display:block;padding:10px 0;font-size:18px}
.primary-action,.secondary-action{display:inline-flex;align-items:center;justify-content:center;gap:25px;min-height:48px;padding:12px 23px;border-radius:30px;font-size:15px;background:var(--navy);color:white;line-height:1.6}.primary-action:hover{background:var(--accent)}.secondary-action{background:#dce7f2;color:var(--ink)}.secondary-action:hover{background:#c7d8eb}.text-link{display:inline-flex;align-items:center;gap:24px;padding:8px 0;min-height:44px;border-bottom:1px solid #8295af;font-size:15px;line-height:1.7}.text-link:hover{color:var(--accent);border-color:var(--accent)}
.hero{position:relative;isolation:isolate;display:grid;grid-template-columns:1fr .95fr;min-height:640px;height:min(740px,calc(100svh - var(--header-height)));padding:46px var(--gutter) 90px;gap:8vw;background:#e6edf3;overflow:hidden;align-items:start}
.hero-copy{position:relative;z-index:3;max-width:550px}.hero-copy h1{font-size:48px;line-height:1.35}.hero-role{font-size:14px;margin-top:10px;color:var(--muted)}.hero-statement{font-family:var(--title-face);font-size:clamp(26px,2.5vw,36px);line-height:1.7;margin-top:40px;letter-spacing:.005em}.hero-description{font-size:15px;line-height:1.9;color:var(--muted);margin-top:22px;max-width:450px}.hero-copy .primary-action{margin-top:28px}
.hero-visual{position:relative;z-index:1;align-self:stretch;margin:0 0 -12px;min-height:380px;overflow:hidden;border-radius:3px;background:#d3e0e8}.hero-visual img{width:100%;height:100%;object-fit:cover;object-position:center 42%;transition:transform 1.2s var(--ease)}.hero-visual figcaption{position:absolute;right:16px;bottom:16px;background:#f7f9fbe8;padding:7px 13px;font-size:12px;border-radius:20px;color:var(--ink)}
.hero-name{position:absolute;left:var(--gutter);right:var(--gutter);bottom:61px;font-family:'Bodoni Moda',var(--title-face);font-size:clamp(64px,9vw,140px);font-weight:500;line-height:.9;letter-spacing:-.035em;z-index:2;pointer-events:none;color:var(--navy);white-space:nowrap;mix-blend-mode:normal}
.floating-field{position:absolute;inset:0;z-index:4;pointer-events:none}.floating{position:absolute;font-family:var(--number-face);font-size:25px;line-height:1.4;color:#294a70;animation:float-note 9s ease-in-out infinite alternate}.floating small{display:block;font-family:var(--body-face);font-size:12px;line-height:1.8}.floating-growth{top:36px;right:calc(var(--gutter) + 18px);padding:9px 14px;background:#f7f9fbea;border-radius:2px}.floating-audience{bottom:133px;left:43%;padding:9px 14px;background:#e6edf3e8;animation-delay:-4s}.hero-foot{position:absolute;left:var(--gutter);right:var(--gutter);bottom:20px;display:flex;justify-content:space-between;align-items:center;gap:30px;z-index:5;font-size:12px;color:var(--muted)}.hero-foot a{display:flex;align-items:center;gap:14px;min-height:35px;color:var(--ink)}
.hero.has-portrait .hero-visual{overflow:visible;background:transparent}.hero.has-portrait .hero-visual img{object-fit:contain;object-position:bottom}.hero.has-portrait .hero-visual figcaption{display:none}
@keyframes float-note{from{transform:translateY(0)}to{transform:translateY(-9px)}}
.page-grid{display:grid;grid-template-columns:.85fr 1.4fr;gap:10vw;padding-left:var(--gutter);padding-right:var(--gutter)}.about{padding-top:65px;padding-bottom:58px}.about h2{font-size:33px;line-height:1.6}.about-main{max-width:760px}.about-statement{font-family:var(--title-face);font-size:23px;line-height:1.8;margin-bottom:20px}.about-main>p:last-of-type{font-size:15px;color:var(--muted);line-height:1.9;max-width:65ch}.about-capabilities{display:flex;gap:25px;flex-wrap:wrap;margin-top:22px;font-size:13px;color:var(--ink)}
.selected-title{background:var(--navy);color:white;padding-top:35px;padding-bottom:35px;align-items:center}.selected-title h2{font-size:34px;line-height:1.5}.selected-title p{color:#c6d5e8;font-size:15px;line-height:1.9}.showcase{position:relative}.chapter-nav{position:sticky;top:var(--header-height);z-index:30;display:flex;justify-content:flex-start;gap:40px;padding:9px var(--gutter);background:var(--paper);box-shadow:0 5px 18px #172b4408;font-size:14px}.chapter-nav a{padding:8px 0;position:relative;line-height:1.6;min-height:38px;white-space:nowrap}.chapter-nav a:after{content:'';height:2px;position:absolute;left:0;right:0;bottom:1px;background:var(--accent);transform:scaleX(0);transform-origin:left;transition:transform .25s}.chapter-nav a[aria-current]{color:var(--accent)}.chapter-nav a[aria-current]:after{transform:scaleX(1)}.chapter-nav a:hover{color:var(--accent)}
.case-section{padding:76px var(--gutter) 80px;scroll-margin-top:var(--chapter-height,54px)}.case-heading{display:grid;grid-template-columns:1fr 1fr;gap:9vw;align-items:start;margin-bottom:43px}.case-heading h2{font-size:clamp(36px,4vw,58px);line-height:1.5;letter-spacing:.005em}.case-intro>p{font-size:17px;line-height:1.9;max-width:560px}.case-facts{font-size:13px;line-height:1.9;margin-top:26px;display:grid;gap:8px;color:var(--muted)}.case-facts>div{display:grid;grid-template-columns:80px 1fr;gap:16px}.case-facts dt{color:var(--ink)}.case-facts dd{min-width:0}.inline-number{font-family:var(--number-face);font-size:16px;color:var(--ink)}
.case-reasoning{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:5vw;margin-bottom:48px;padding-top:25px;border-top:1px solid var(--line)}.case-reasoning h3{font-family:var(--body-face);font-size:15px;font-weight:500;line-height:1.6;margin-bottom:12px}.case-reasoning p{font-size:15px;color:var(--muted);line-height:1.9;max-width:65ch}
.growth{background:var(--ice)}.growth-stage{display:grid;grid-template-columns:1fr 1fr;gap:8vw;align-items:center}.giant-number{font-family:var(--number-face);font-size:clamp(95px,10vw,150px);line-height:1.12;letter-spacing:-.025em;white-space:nowrap;color:var(--accent)}.giant-number>.number-sign{font-family:var(--body-face);font-size:.38em}.giant-number>span:last-child{font-size:.5em}.metric-caption{font-size:17px;margin-top:17px}.growth-copy{font-size:14px;color:var(--muted);margin-top:16px}.comparison{min-width:0}.comparison-controls{display:flex;width:max-content;gap:4px;background:#d8e3ee;padding:4px;border-radius:30px;margin-bottom:25px}.comparison-controls button{background:transparent;font-size:13px;padding:10px 18px;line-height:1.6;min-height:41px;border-radius:25px;color:#374e6a}.comparison-controls button[aria-pressed=true]{background:var(--navy);color:white}.comparison-controls button:hover:not([aria-pressed=true]){background:#c3d3e6}.comparison-value{display:flex;justify-content:space-between;align-items:baseline;gap:20px}.comparison-value>span:first-child{font-family:var(--number-face);font-size:clamp(48px,5.5vw,78px);line-height:1.3;letter-spacing:-.025em;font-variant-numeric:tabular-nums}.comparison-value>span:last-child{font-size:13px;color:var(--muted)}.comparison-plot{display:block;width:100%;height:auto;margin-top:12px;fill:var(--accent);overflow:visible}.comparison-plot path{fill:none;stroke:var(--accent);stroke-width:3;stroke-linecap:round}.plot-base{opacity:.18}.plot-progress{stroke-dasharray:560;stroke-dashoffset:0;transition:stroke-dashoffset .8s var(--ease)}.comparison[data-period=before] .plot-progress{stroke-dashoffset:560}.end-dot{transition:opacity .3s}.comparison[data-period=before] .end-dot{opacity:.2}.plot-labels{display:flex;justify-content:space-between;font-size:13px;color:var(--muted);line-height:1.9}.plot-labels>span:last-child{text-align:right}.plot-note{font-size:12px;color:var(--muted);margin-top:9px}.chart-enter .plot-progress{animation:draw-chart 1.3s var(--ease)}@keyframes draw-chart{from{stroke-dashoffset:560}to{stroke-dashoffset:0}}
.growth-results{display:grid;grid-template-columns:1fr 1.25fr .8fr;gap:4vw;margin-top:45px;padding-top:34px;border-top:1px solid var(--line)}.growth-results>div{min-width:0}.result-number{font-family:var(--number-face);font-size:clamp(32px,3.6vw,54px);font-weight:500;line-height:1.3;white-space:nowrap;font-variant-numeric:tabular-nums;letter-spacing:-.025em}.result-number>span:last-child:not(.metric-value){font-size:.5em}.result-number .audience-arrow{width:24px;height:24px;flex-basis:24px;margin:0 2px;align-self:center}.growth-results>div>p:nth-child(2){font-size:13px;margin-top:13px;color:var(--muted)}.case-takeaway{margin-top:40px;color:var(--ink);font-size:15px;line-height:1.9;max-width:75ch}
.creative{background:var(--paper)}.film-reader{display:grid;grid-template-columns:.9fr 1.1fr;gap:9vw;align-items:start;max-width:1080px;margin:0 auto}.film-watch{position:relative;width:100%;max-width:350px;justify-self:center;min-width:0;background:#10243b;border-radius:8px;overflow:hidden}.film-watch video{width:100%;height:auto;aspect-ratio:9/16;object-fit:contain;background:#10243b}.film-context{padding-top:4px;min-width:0}.film-context h3{font-size:26px;line-height:1.6}.film-result{margin-top:22px;display:flex;align-items:baseline;gap:20px}.film-result strong{font-family:var(--number-face);font-weight:500;font-size:54px;line-height:1.4;letter-spacing:-.025em}.film-result>span{font-size:13px;color:var(--muted)}#film-description{font-size:14px;margin-top:8px;color:var(--muted)}.film-sound-note{font-size:14px;color:var(--muted);line-height:1.9;margin-top:20px;max-width:430px}.film-context .text-link{margin-top:15px;font-size:14px}.film-tabs{display:grid;gap:0;margin-top:28px}.film-tabs button{display:flex;gap:17px;align-items:center;text-align:left;padding:11px 12px;background:transparent;border-top:1px solid var(--line);border-radius:0;min-width:0}.film-tabs button:last-child{border-bottom:1px solid var(--line)}.film-tabs button[aria-pressed=true]{background:#e5edf5;border-color:transparent;border-radius:5px}.film-tabs button:hover{background:#e5edf5}.film-tabs img{width:42px;height:55px;object-fit:cover;border-radius:2px}.film-tabs button>span{flex:1;min-width:0;font-size:14px;line-height:1.6}.film-tabs small{display:block;font-family:var(--number-face);font-size:13px;color:var(--muted);margin-top:4px}.film-tabs .icon{width:17px;height:17px;flex-basis:17px}.media-status{font-size:12px;color:var(--muted);margin-top:15px}.media-error{position:absolute;inset:0;background:#10243bf5;color:white;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:20px;padding:24px;text-align:center;font-size:15px}
.case-extension{margin-top:56px;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}.case-extension summary{list-style:none;display:flex;justify-content:space-between;align-items:center;gap:30px;padding:24px 0;cursor:pointer;min-height:80px}.case-extension summary::-webkit-details-marker{display:none}.case-extension summary>span{font-family:var(--title-face);font-size:24px;line-height:1.6}.case-extension summary small{display:block;font-family:var(--body-face);font-size:13px;color:var(--muted);margin-top:8px}.case-extension summary .icon{width:25px;height:25px;flex-basis:25px}.case-extension summary:hover{color:var(--accent)}.extension-content{padding:6px 0 30px}.extension-content>p{max-width:75ch;font-size:16px;color:var(--muted);line-height:1.9;margin-bottom:28px}
.ai{background:#eef2f6}.workflow-evidence h3{font-size:25px;margin-bottom:25px}.inline-gallery{min-width:0;background:transparent}.gallery-viewport{position:relative;display:flex;align-items:center;justify-content:center;min-height:220px;background:#dde6ee;padding:28px;overflow:hidden;border-radius:8px}.gallery-viewport img{width:auto;height:auto;max-width:100%;max-height:580px;object-fit:contain;box-shadow:0 12px 25px #16345114;border-radius:2px}.studio-gallery .gallery-viewport{padding:26px 34px}.studio-gallery .gallery-viewport img{width:100%;max-height:none;box-shadow:0 15px 32px #16345120}.gallery-toolbar{display:flex;align-items:center;justify-content:space-between;gap:18px;flex-wrap:wrap;padding:18px 0}.gallery-select{appearance:auto;min-width:0;max-width:450px;flex:1;padding:9px 25px 9px 0;background:transparent;border:0;border-radius:0;font-size:14px;color:var(--ink);min-height:44px;cursor:pointer}.gallery-controls{display:flex;align-items:center;gap:10px;flex-shrink:0}.gallery-controls button,.gallery-zoom{display:inline-flex;align-items:center;justify-content:center;gap:8px;border:0;background:#dce5ef;border-radius:25px;min-width:44px;min-height:44px;padding:10px 13px;font-size:13px;line-height:1.6}.gallery-controls button:hover:not(:disabled),.gallery-zoom:hover{background:var(--navy);color:white}.gallery-count{font-family:var(--number-face);font-size:14px;min-width:45px;text-align:center;font-variant-numeric:tabular-nums}.gallery-zoom[aria-pressed=true]{background:var(--navy);color:white}.gallery-caption{font-size:13px;line-height:1.9;color:var(--muted)}.gallery-source{display:inline-flex;align-items:center;gap:10px;min-height:44px;margin-left:8px;font-size:13px}.gallery-source .icon{width:17px;height:17px;flex-basis:17px}.gallery-source:hover{color:var(--accent)}.gallery-error{font-size:15px;max-width:65ch;padding:15px 0;color:var(--ink)}.inline-gallery.is-zoomed .gallery-viewport{display:block;max-height:75svh;overflow:auto;overscroll-behavior:contain;scrollbar-color:#748ca8 #dce6ef}.inline-gallery.is-zoomed .gallery-viewport img{width:var(--natural-width,1400px);max-width:none;max-height:none;height:auto;border-radius:0;box-shadow:none}.story-gallery .gallery-viewport img{max-height:640px}.output-evidence{margin-top:50px}.subcase-heading{display:flex;justify-content:space-between;align-items:end;gap:40px}.subcase-heading h3{font-size:28px}.subcase-heading p{font-size:15px;line-height:1.9;color:var(--muted)}.output-filter{display:flex;gap:30px;flex-wrap:wrap;margin-top:22px}.output-filter button{font-size:14px;padding:10px 0;min-height:44px;background:transparent;border-bottom:2px solid transparent;color:var(--muted)}.output-filter button[aria-pressed=true]{color:var(--ink);border-color:var(--accent)}.output-filter button:hover{color:var(--accent)}.output-note{font-size:14px;color:var(--muted);line-height:1.9;margin-top:15px;margin-bottom:25px}.output-gallery .gallery-viewport{min-height:530px}.output-gallery .gallery-viewport img{max-height:560px}.other-practice{display:grid;grid-template-columns:1fr 1.5fr;gap:8vw;padding-top:30px;margin-top:35px}.other-practice h3{font-family:var(--body-face);font-size:16px;line-height:1.8}.other-practice p{font-size:14px;line-height:2;color:var(--muted)}
.experience{padding-top:85px;padding-bottom:85px;align-items:start}.experience-intro{position:sticky;top:calc(var(--header-height) + 30px);align-self:start}.experience-intro h2{font-size:43px}.experience-intro>p:first-of-type{font-family:var(--title-face);font-size:21px;line-height:1.8;margin-top:25px}.experience-description{font-size:15px;color:var(--muted);max-width:330px;margin-top:22px}.experience-intro nav{display:flex;gap:25px;font-size:13px;margin-top:27px;margin-bottom:20px}.experience-intro nav a{padding:7px 0}.experience-intro nav a:hover{color:var(--accent)}.experience-list{border-top:1px solid var(--line)}.experience-list article{display:grid;grid-template-columns:122px 1fr;gap:25px;border-bottom:1px solid var(--line);padding:30px 0 35px;scroll-margin-top:calc(var(--header-height) + 30px)}.experience-list article>p{font-size:12px;line-height:1.9;color:var(--muted);padding-top:5px}.experience-list h3{font-size:25px}.experience-list article>div>p{font-size:15px;margin-top:10px}.experience-list article>div>p:last-of-type{font-size:14px;color:var(--muted);line-height:1.9}.experience-list article>div>span{display:block;font-size:12px;color:var(--accent);margin-top:19px}
.contact{padding:68px var(--gutter) 23px;background:var(--navy);color:#f6f8fc}.contact-top{display:flex;justify-content:space-between;align-items:start;gap:50px}.contact h2{font-size:clamp(36px,4.5vw,64px);line-height:1.5}.contact-top>p{font-size:16px;line-height:1.9;color:#c5d4e7;padding-top:9px}.contact-actions{display:flex;align-items:center;gap:30px;flex-wrap:wrap;margin-top:35px}.contact .primary-action{background:#f6f8fc;color:var(--navy)}.contact .primary-action:hover{background:#d5e3f6}.copy-email{display:inline-flex;align-items:center;gap:18px;background:transparent;color:#e9f0fa;padding:10px 0;font-size:15px;min-height:44px}.copy-email:hover{color:#bdd4ff}.contact .text-link{color:white;border-color:#8ca2bd}.contact-name{font-family:'Bodoni Moda',var(--title-face);font-size:clamp(64px,11vw,170px);line-height:1.05;letter-spacing:-.03em;color:#d1deef;margin-top:55px;white-space:nowrap}.contact footer{display:flex;justify-content:space-between;align-items:center;gap:30px;padding-top:20px;border-top:1px solid #536e8c;margin-top:32px;font-size:12px;color:#c5d4e7}.contact footer>a{display:inline-flex;gap:16px;align-items:center;min-height:44px}.back-top{transform:rotate(-90deg)}.contact :focus-visible{outline-color:#a7c7ff}.toast{position:fixed;left:50%;bottom:24px;transform:translateX(-50%);z-index:100;background:var(--navy);color:white;border-radius:5px;padding:14px 20px;max-width:calc(100% - 32px);width:max-content;font-size:14px;box-shadow:0 10px 30px #152b4420}
@media(min-width:1500px){.hero{gap:10vw}.hero-visual{max-width:610px}.hero-name{font-size:140px}.case-section{padding-top:90px;padding-bottom:90px}.film-reader{max-width:1150px}}
@media(min-width:761px) and (max-width:1100px){.hero{gap:5vw;min-height:650px;padding-top:38px}.hero-copy h1{font-size:42px}.hero-statement{font-size:27px;margin-top:32px}.hero-description{font-size:14px}.hero-description br{display:none}.hero-name{font-size:9vw}.floating-audience{left:40%;bottom:128px;font-size:21px}.floating-growth{font-size:23px}.page-grid{gap:6vw;grid-template-columns:.9fr 1.3fr}.case-heading{gap:6vw}.case-heading h2{font-size:38px}.case-intro>p{font-size:16px}.case-reasoning{gap:4vw}.case-reasoning p{font-size:14px}.case-facts>div{grid-template-columns:65px 1fr;gap:12px}.growth-stage{gap:5vw}.giant-number{font-size:11vw}.growth-results{gap:3vw}.result-number{font-size:3.8vw}.film-reader{gap:6vw;grid-template-columns:.85fr 1.15fr}.film-context h3{font-size:23px}.film-result strong{font-size:44px}.film-result{gap:15px}.film-sound-note{font-size:13px}.film-tabs{margin-top:22px}.film-tabs button{padding:10px 8px}.case-extension summary>span{font-size:22px}.experience-list article{grid-template-columns:1fr;gap:12px}.experience-intro h2{font-size:37px}.experience-intro>p:first-of-type{font-size:20px}.gallery-toolbar{gap:12px}.gallery-select{max-width:100%;flex-basis:100%}.other-practice{gap:5vw}.hero-foot{font-size:12px}}
@media(max-width:760px){
  :root{--gutter:22px;--header-height:72px}.site-header{padding-top:13px;padding-bottom:13px}.wordmark{font-size:23px}.wordmark span{font-size:12px}.desktop-nav,.header-contact{display:none}.menu-toggle{display:flex}h1{font-size:40px}h2{font-size:31px}h3{font-size:24px}
  .hero{grid-template-columns:1fr;min-height:0;height:auto;padding-top:30px;padding-bottom:110px;gap:28px}.hero-copy h1{font-size:39px}.hero-role{font-size:13px;margin-top:8px}.hero-statement{font-size:26px;line-height:1.7;margin-top:26px}.hero-description{font-size:14px;line-height:1.9;margin-top:18px;max-width:none}.hero-description br{display:none}.hero-copy .primary-action{font-size:14px;min-height:46px;padding:11px 20px;margin-top:22px}.hero-visual{height:330px;min-height:0;width:100%;margin:0 0 15px;align-self:auto}.hero-visual img{object-position:center 39%}.hero-visual figcaption{font-size:12px;right:12px;bottom:12px;padding:6px 10px}.hero-name{font-size:11vw;bottom:61px;left:30px;right:30px;line-height:1;letter-spacing:-.03em;color:var(--navy);text-shadow:none}.hero-foot{font-size:12px;bottom:16px;gap:15px}.hero-foot>span{max-width:230px}.hero-foot a{font-size:12px;gap:6px;flex-shrink:0}.hero-foot .icon{width:16px;height:16px;flex-basis:16px}.floating-growth{top:auto;bottom:340px;right:34px;font-size:22px;padding:7px 11px}.floating-audience{display:none}.floating small{font-size:12px}.hero.has-portrait .hero-visual{height:390px;margin-bottom:0}.hero.has-portrait .hero-name{color:var(--navy);text-shadow:none}.hero.has-portrait .floating-growth{bottom:390px}
  .page-grid{display:block}.about{padding-top:44px;padding-bottom:43px}.about h2{font-size:28px;line-height:1.55}.about-main{margin-top:25px}.about-statement{font-size:21px;line-height:1.8;margin-bottom:18px}.about-main>p:last-of-type{font-size:15px}.about-capabilities{gap:10px 20px;font-size:12px;margin-top:20px}.selected-title{padding-top:28px;padding-bottom:30px}.selected-title h2{font-size:29px}.selected-title p{font-size:14px;margin-top:18px}.chapter-nav{gap:0;justify-content:space-between;padding-top:8px;padding-bottom:8px;box-shadow:0 4px 14px #172b4408}.chapter-nav a{font-size:12px;min-height:34px;padding:7px 0;line-height:1.6}.case-section{padding-top:48px;padding-bottom:50px;scroll-margin-top:var(--chapter-height,54px)}.case-heading{display:block;margin-bottom:28px}.case-heading h2{font-size:32px;line-height:1.5}.case-intro{margin-top:25px}.case-intro>p{font-size:16px;line-height:1.9}.case-facts{font-size:12px;gap:7px;margin-top:20px}.case-facts>div{grid-template-columns:70px 1fr;gap:12px}.inline-number{font-size:14px}.case-reasoning{display:block;padding-top:21px;margin-bottom:30px}.case-reasoning>div+div{margin-top:23px}.case-reasoning h3{font-size:15px;margin-bottom:8px}.case-reasoning p{font-size:15px;line-height:1.9}.growth-stage{display:block}.giant-number{font-size:24vw}.metric-caption{font-size:16px;margin-top:14px}.growth-copy{font-size:13px;margin-top:12px}.comparison{margin-top:28px;padding-top:25px;border-top:1px solid var(--line)}.comparison-controls{margin-bottom:22px}.comparison-controls button{font-size:12px;padding:10px 16px}.comparison-value>span:first-child{font-size:53px}.comparison-value>span:last-child{font-size:12px;max-width:75px;text-align:right}.plot-labels{font-size:12px}.plot-note{font-size:12px}.growth-results{grid-template-columns:1fr 1fr;gap:28px 18px;margin-top:28px;padding-top:25px}.growth-results .result-number{font-size:34px}.growth-results .audience{grid-column:1/-1;grid-row:2}.growth-results .audience .result-number{font-size:39px}.growth-results .audience .icon{width:24px;height:24px}.growth-results>div>p:nth-child(2){font-size:12px;margin-top:10px}.case-takeaway{margin-top:27px;font-size:14px}
  .film-reader{display:block;max-width:none}.film-watch{width:100%;max-width:340px;margin:0 auto;border-radius:6px}.film-context{padding-top:25px}.film-context h3{font-size:25px}.film-result{margin-top:15px;gap:18px}.film-result strong{font-size:47px}.film-result>span{font-size:13px}#film-description{font-size:13px;margin-top:6px}.film-sound-note{font-size:14px;max-width:none;margin-top:16px}.film-context .text-link{font-size:14px;margin-top:14px}.film-tabs{margin-top:25px}.film-tabs button{padding:12px 10px;gap:16px}.film-tabs img{width:42px;height:55px}.film-tabs button>span{font-size:14px}.film-tabs small{font-size:13px}.media-status{font-size:12px}
  .case-extension{margin-top:35px}.case-extension summary{padding:21px 0;gap:18px}.case-extension summary>span{font-size:22px;line-height:1.6}.case-extension summary small{font-size:12px;margin-top:9px}.extension-content{padding-top:4px;padding-bottom:23px}.extension-content>p{font-size:15px;margin-bottom:23px}.workflow-evidence h3{font-size:23px;margin-bottom:20px}.gallery-viewport,.studio-gallery .gallery-viewport{padding:15px;min-height:140px;border-radius:5px}.gallery-viewport img{max-height:520px;border-radius:1px;box-shadow:0 8px 20px #00000016}.studio-gallery .gallery-viewport img{max-height:none}.gallery-toolbar{padding:12px 0;gap:10px}.gallery-select{font-size:16px;flex-basis:100%;max-width:100%;padding:9px 25px 9px 0}.gallery-controls{gap:7px}.gallery-controls button{min-width:42px;min-height:42px;padding:9px 12px}.gallery-controls .icon{width:18px;height:18px;flex-basis:18px}.gallery-count{font-size:13px;min-width:42px}.gallery-zoom{padding:9px 13px;min-height:42px;font-size:12px}.gallery-zoom .icon{width:18px;height:18px;flex-basis:18px}.gallery-source{font-size:12px;margin-left:0;min-height:42px}.gallery-caption{font-size:12px}.inline-gallery.is-zoomed .gallery-viewport{max-height:65svh}.story-gallery .gallery-viewport img{max-height:560px}.output-evidence{margin-top:38px}.subcase-heading{display:block}.subcase-heading h3{font-size:25px}.subcase-heading p{font-size:14px;margin-top:18px}.output-filter{gap:22px;margin-top:17px}.output-filter button{font-size:13px;padding:9px 0}.output-note{font-size:13px;margin-top:13px;margin-bottom:20px}.output-gallery .gallery-viewport{min-height:330px}.output-gallery .gallery-viewport img{max-height:470px}.other-practice{display:block;padding-top:20px;margin-top:25px}.other-practice h3{font-size:16px}.other-practice p{font-size:14px;margin-top:15px;line-height:2}
  .experience{padding-top:55px;padding-bottom:55px}.experience-intro{position:static}.experience-intro h2{font-size:34px}.experience-intro>p:first-of-type{font-size:20px;margin-top:22px}.experience-description{font-size:14px;max-width:none;margin-top:18px}.experience-intro nav{font-size:13px;margin-top:20px;margin-bottom:15px}.experience-intro .text-link{font-size:14px}.experience-list{margin-top:28px}.experience-list article{display:block;padding:25px 0 28px}.experience-list article>p{font-size:12px;margin-bottom:13px;padding-top:0}.experience-list h3{font-size:24px}.experience-list article>div>p{font-size:14px}.experience-list article>div>span{font-size:12px;margin-top:16px}.contact{padding-top:48px;padding-bottom:19px}.contact-top{display:block}.contact h2{font-size:34px}.contact-top>p{font-size:15px;margin-top:24px;padding:0}.contact-actions{gap:18px;margin-top:27px}.contact .primary-action{font-size:14px;min-height:46px;padding:11px 20px}.copy-email{font-size:14px;gap:14px}.contact-name{font-size:11.8vw;margin-top:42px}.contact footer{font-size:12px;gap:10px 20px;flex-wrap:wrap;margin-top:27px;padding-top:16px}.toast{font-size:13px;padding:13px 17px}
}
@media(max-width:360px){:root{--gutter:19px}.hero-copy h1{font-size:36px}.hero-statement{font-size:25px}.hero-name{font-size:11vw}.hero-foot>span{font-size:12px}.chapter-nav a{font-size:12px}.case-heading h2{font-size:29px}.growth-results .result-number{font-size:31px}.growth-results .audience .result-number{font-size:35px}.output-filter{gap:17px}.output-filter button{font-size:12px}.gallery-source{flex-basis:100%}.contact-name{font-size:11.3vw}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{animation:none!important;transition:none!important}.plot-progress{stroke-dashoffset:0}.floating{transform:none}}

@media(min-width:761px) and (max-width:900px){.case-heading{grid-template-columns:1fr;gap:26px}.case-intro{max-width:650px}}

/* Personal cover and artwork-led reading, with a white exhibition surface. */
.hero{display:block;height:calc(100svh - var(--header-height));min-height:680px;max-height:950px;padding:0;background:#e9eef5;border-radius:0 0 24px 24px}
.hero-identity{position:absolute;left:var(--gutter);top:7%;z-index:5}.hero-identity h1{font-size:clamp(42px,4.2vw,65px);font-weight:600;line-height:1.3;letter-spacing:.025em}.hero-identity p{font-size:16px;margin-top:14px;color:#344c6b}
.hero-typeset{position:absolute;left:var(--gutter);right:var(--gutter);top:42%;display:flex;justify-content:space-between;font-family:'Bodoni Moda',serif;font-size:clamp(105px,13vw,218px);font-weight:500;line-height:.9;letter-spacing:-.04em;color:var(--navy);z-index:2;pointer-events:none}.hero-typeset span:last-child{color:var(--accent)}
.portrait-stage{position:absolute;left:50%;bottom:0;width:42%;height:92%;transform:translateX(-50%);z-index:3}.portrait-stage img{height:100%;width:100%;object-fit:contain;object-position:bottom}
.hero .floating-field{z-index:1}.hero .floating{padding:0;background:none;border-radius:0;color:#4e6787;font-family:var(--number-face);font-size:clamp(32px,3.5vw,54px);line-height:1.2}.hero .floating small{font-family:var(--body-face);color:#4e6787;font-size:12px;line-height:1.9;margin-top:8px}.hero .floating-growth{left:6%;right:auto;top:29%;bottom:auto}.hero .floating-views{right:6%;top:25%;animation-delay:-4s}.hero .floating-cpa{left:8%;bottom:17%;animation-delay:-7s}.hero .floating-content{left:45%;top:10%;font-family:var(--body-face);font-size:15px}.hero .floating-ai{right:9%;top:17%;bottom:auto;font-family:var(--body-face);font-size:14px}.hero .floating-market{right:7%;top:9%;font-family:var(--body-face);font-size:13px}
.hero-intro{position:absolute;right:var(--gutter);bottom:7%;width:300px;z-index:5}.hero-intro>p{font-family:var(--title-face);font-size:23px;line-height:1.8}.hero-intro>span{display:block;font-size:14px;line-height:1.9;color:var(--muted);margin-top:16px}.hero-intro .text-link{margin-top:19px;font-size:14px}.hero-foot{bottom:29px}.hero-foot>span{max-width:200px}
.about{padding-top:68px;padding-bottom:68px}.selected-title{background:var(--paper);color:var(--ink);padding-top:45px;padding-bottom:45px;border-top:1px solid var(--line)}.selected-title p{color:var(--muted)}
.case-section{padding-top:88px;padding-bottom:96px}.growth{background:#e9eff5}.creative{background:#fbfcfd}.ai{background:#edf1f5}.case-heading{margin-bottom:42px}.case-heading h2{font-size:clamp(36px,3.6vw,54px)}.case-reasoning{margin-bottom:60px}.case-reasoning h3{font-weight:600}.case-facts dt{font-weight:500}.case-facts{color:#465b72}
.film-reader{max-width:1100px;grid-template-columns:minmax(260px,.9fr) 1fr;gap:9vw;align-items:center;padding-top:28px;padding-bottom:38px}.film-watch{justify-self:center;width:100%;max-width:330px;box-shadow:0 22px 40px #00000018}.film-context{padding:0}.film-tabs{margin-top:30px}.film-tabs button{background:transparent;border-bottom:1px solid var(--line)}.film-tabs button[aria-pressed=true]{background:#e6edf5}.film-tabs button:hover{background:#ecf1f7}
.workflow-evidence{margin-top:24px}.workflow-evidence>h3{margin-bottom:28px;font-size:30px}.studio-gallery{max-width:1120px;margin-left:auto}.gallery-viewport,.studio-gallery .gallery-viewport{background:var(--white);border-radius:12px;padding:42px;min-height:0;box-shadow:0 18px 40px #00000008}.gallery-viewport img{width:auto;max-width:min(100%,var(--natural-width,100%));max-height:600px;border-radius:0;box-shadow:0 10px 24px #00000012}.studio-gallery .gallery-viewport img{width:100%;max-width:980px;max-height:none;box-shadow:0 12px 28px #00000014}
.gallery-previews{display:flex;gap:16px;margin-top:22px;padding:3px 2px 12px;overflow-x:auto;scrollbar-width:thin}.gallery-previews button{flex:0 0 140px;text-align:left;background:transparent;padding:0;opacity:.65}.gallery-previews button[aria-pressed=true],.gallery-previews button:hover{opacity:1}.gallery-previews img{width:140px;height:86px;object-fit:contain;object-position:left center;background:#fff;box-shadow:0 4px 10px #0000000a}.gallery-previews span{display:block;font-size:12px;line-height:1.7;margin-top:9px;padding-bottom:7px;border-bottom:2px solid transparent}.gallery-previews button[aria-pressed=true] span{border-color:var(--accent)}
.gallery-toolbar{border-top:1px solid var(--line);margin-top:8px;padding-top:14px;padding-bottom:13px}.gallery-select{max-width:280px;font-size:13px}.gallery-controls button,.gallery-zoom{background:white;box-shadow:0 3px 9px #00000009}.gallery-caption{max-width:65ch;font-size:13px}.gallery-source{margin-left:auto}.story-gallery{max-width:800px;margin:auto}.story-gallery .gallery-viewport{padding:35px}.story-gallery .gallery-viewport img{width:auto;max-width:min(100%,440px);max-height:650px}.story-gallery .gallery-previews img{object-fit:cover;object-position:top}
.output-evidence{display:grid;grid-template-columns:minmax(230px,.8fr) minmax(0,1.6fr);column-gap:7vw;align-items:start;margin-top:100px;padding-top:54px;border-top:1px solid var(--line)}.subcase-heading{display:block;grid-column:1;grid-row:1}.subcase-heading h3{font-size:30px;line-height:1.6}.subcase-heading p{font-size:14px;line-height:1.9;margin-top:20px}.output-filter{grid-column:1;grid-row:2;gap:8px 24px;max-width:280px;margin-top:30px;align-self:start}.output-filter button{font-size:14px}.output-note{grid-column:1;grid-row:3;font-size:14px;line-height:1.9;max-width:290px;margin-top:23px}.output-gallery{grid-column:2;grid-row:1/span 4;min-width:0}.output-gallery .gallery-viewport{min-height:560px;padding:36px}.output-gallery .gallery-viewport img{max-height:570px;width:auto;max-width:100%}.output-gallery .gallery-previews{gap:12px}.output-gallery .gallery-previews button{flex-basis:82px}.output-gallery .gallery-previews img{width:82px;height:102px}.output-gallery .gallery-previews span{font-size:12px;max-height:70px;overflow:hidden}.output-gallery .gallery-select{flex-basis:100%;max-width:100%}.output-gallery .gallery-source{margin-left:0}.monitor-gallery .gallery-viewport img{max-height:640px;max-width:100%}.inline-gallery.is-zoomed .gallery-viewport img{max-width:none;max-height:none;width:var(--natural-width)}
.case-extension{margin-top:66px}.case-extension summary{padding-top:28px;padding-bottom:28px}.case-extension summary>span{font-size:25px}.extension-content>p{max-width:65ch;margin-bottom:30px}.other-practice{margin-top:44px}.experience{background:#f8fafc}.contact{border-radius:18px 18px 0 0}
@media(min-width:761px) and (max-width:1100px){.hero{min-height:700px}.hero-intro{width:270px}.hero-intro>p{font-size:21px}.hero .floating-ai{top:17%}.hero .floating{font-size:34px}.hero .floating-content,.hero .floating-market{font-size:13px}.hero-typeset{font-size:12.5vw}.case-heading h2{font-size:38px}.film-reader{gap:6vw}.gallery-viewport,.studio-gallery .gallery-viewport{padding:27px}.output-evidence{column-gap:4vw;grid-template-columns:.8fr 1.2fr}.output-gallery .gallery-viewport{padding:24px;min-height:450px}.output-gallery .gallery-viewport img{max-height:490px}.gallery-source{margin-left:0}}
@media(max-width:760px){.hero{min-height:700px;height:calc(100svh - var(--header-height));max-height:860px;border-radius:0 0 18px 18px}.hero-identity{top:30px}.hero-identity h1{font-size:40px}.hero-identity p{font-size:14px;margin-top:9px}.hero-typeset{left:20px;right:20px;top:37%;font-size:19vw;flex-direction:column;gap:14px}.hero-typeset span:last-child{align-self:flex-end}.hero .floating{font-size:29px}.hero .floating small{font-size:12px;line-height:1.7;max-width:130px;margin-top:7px}.hero .floating-growth{top:24%;left:6%}.hero .floating-views{top:24%;right:6%}.hero .floating-cpa{bottom:29%;left:7%}.hero .floating-content{display:none}.hero .floating-ai{font-size:13px;top:auto;bottom:31%;right:7%}.hero .floating-market{top:10%;font-size:12px}.hero-intro{right:var(--gutter);bottom:10%;width:185px}.hero-intro>p{font-size:17px}.hero-intro>span{display:none}.hero-intro .text-link{font-size:13px;margin-top:14px}.hero-foot{bottom:19px;gap:16px;font-size:12px}.hero-foot>span{max-width:190px}.portrait-stage{width:90%;height:76%;bottom:55px}.about{padding-top:48px;padding-bottom:48px}.selected-title{padding-top:30px;padding-bottom:30px}.case-section{padding-top:48px;padding-bottom:54px}.case-heading h2{font-size:32px}.case-reasoning{margin-bottom:35px}.film-reader{display:block;padding-top:10px;padding-bottom:0}.film-watch{max-width:300px}.film-context{padding-top:30px}.workflow-evidence>h3{font-size:24px;margin-bottom:22px}.gallery-viewport,.studio-gallery .gallery-viewport{padding:15px;border-radius:8px}.gallery-toolbar{gap:10px}.gallery-select{flex-basis:100%;max-width:100%;font-size:16px}.gallery-previews{gap:12px;margin-top:18px}.gallery-previews button{flex-basis:105px}.gallery-previews img{width:105px;height:70px}.gallery-previews span{font-size:12px}.gallery-source{margin-left:0}.output-evidence{display:block;margin-top:48px;padding-top:30px}.subcase-heading h3{font-size:26px}.subcase-heading p{margin-top:16px}.output-filter{max-width:none;margin-top:18px;gap:10px 22px}.output-filter button{font-size:13px}.output-note{max-width:none;margin-top:14px;margin-bottom:24px;font-size:13px}.output-gallery .gallery-viewport{min-height:0;padding:25px}.output-gallery .gallery-viewport img{max-height:470px}.output-gallery .gallery-previews button{flex-basis:72px}.output-gallery .gallery-previews img{width:72px;height:90px}.story-gallery .gallery-viewport{padding:20px}.story-gallery .gallery-viewport img{max-width:100%;max-height:560px}.case-extension{margin-top:40px}.case-extension summary>span{font-size:22px}.contact{border-radius:12px 12px 0 0}}
@media(max-width:360px){.hero-typeset{font-size:18.5vw}.hero .floating{font-size:25px}.hero .floating small{font-size:12px}.hero-intro{width:170px}.hero-intro>p{font-size:16px}.hero-foot>span{max-width:160px}.case-heading h2{font-size:29px}.output-filter{gap:8px 17px}.output-filter button{font-size:12px}}
@media(min-width:761px) and (max-width:1100px){.hero .floating-ai{font-size:14px}}
@media(max-width:360px){.hero .floating-ai,.hero .floating-market{font-size:12px}}